Edison Research Studies Announced by PodcastOne

The PodcastOne Chairman alongside the Edison Research strategy VP announced the results of a series of studies that Edison conducted to determine the use of Podcast advertising of 5 brands in 5 different categories of services and products. Over the last half of the year 2016, campaigns were done using podcasts to determine the success of the mode.

The Key Findings

  • There was a 7% increase from listeners compared to the pre-study group. Here 60% of the listeners were specific about a certain grocery brand</p>· There was a 60% increase, from pre-test to the post study, in the awareness of particular campaign communication for an aftermarket product: automobile.
  • The increase for casual dining at restaurants rose by 76%· From the pre to the post study, there was a 47% increase in the unaided product familiarity as far as financial services goes. An additional 37% increase was recorded for aftermarket products in automobile. For lawn and gardening products there was a24% increase.· Over 1/3 of the respondents in the post study were favorably inclined towards an auto aftermarket commodity, which is an 18% increase from the pre-study.For PodcastOne’s 5 national brands, Edison research did 3 studies to investigate the performance of podcast advertising.
  • Some of the brands were established in the market, yet others were a bit weaker in renown and looking to increase their market presence. Well before the launching of the podcast campaign there were virtual surveys of other podcast’s audiences. It took from four to six weeks of advertising. The results of these efforts demonstrated that the audiences were positively inclined to purchase the brands. Norman Pattiz said that PodcastOne’s focus was to verify that traditional marketing formats have been overtaken by the podcast format of advertising. Indeed, he said the good results validated PodcastOne’s methodology of measuring and advertising. Tom Webster, the strategy vice-president of Edison Research, expressed his excitement for having worked with PodcastOne. He said they were definitively able to demonstrate that podcast advertising had significant impact on many key performance measures.Norman PattizNorman is a member of the foreign relations council and also the pacific council. He has worked in the board of the University in California. Pattiz was a director at InterPacket Networks, Inc and also served in a similar capacity at Westwood One. He has been recognized for his work many times. He has received many Broadcasters’ of the Year Awards. He recently entered the radio hall of fame for his immense contribution to radio.
  • There was a 60% increase, from pre-test to the post study, in the awareness of particular campaign communication for an aftermarket product: automobile. The increase for casual dining at restaurants rose by 76%
  • From the pre to the post study, there was a 47% increase in the unaided product familiarity as far as financial services goes. An additional 37% increase was recorded for aftermarket products in automobile. For lawn and gardening products there was a24% increase.
  • Over 1/3 of the respondents in the post study were favorably inclined towards an auto aftermarket commodity, which is an 18% increase from the pre-study.

For PodcastOne’s 5 national brands, Edison research did 3 studies to investigate the performance of podcast advertising. Some of the brands were established in the market, yet others were a bit weaker in renown and looking to increase their market presence. Learn more about Norman Pattiz: http://finance.yahoo.com/news/network-chairman-norman-pattiz-announces-230000022.html

Well before the launching of the podcast campaign there were virtual surveys of other podcast’s audiences. It took from four to six weeks of advertising. The results of these efforts demonstrated that the audiences were positively inclined to purchase the brands.

According to Forbes, Norman Pattiz said that PodcastOne’s focus was to verify that traditional marketing formats have been overtaken by the podcast format of advertising. Indeed, he said the good results validated PodcastOne’s methodology of measuring and advertising.

Tom Webster, the strategy vice-president of Edison Research, expressed his excitement for having worked with PodcastOne. He said they were definitively able to demonstrate that podcast advertising had significant impact on many key performance measures.

Norman Pattiz

Norman is a member of the foreign relations council and also the pacific council. He has worked in the board of the University in California. Pattiz was a director at InterPacket Networks, Inc and also served in a similar capacity at Westwood One.

He has been recognized for his work many times. He has received many Broadcasters’ of the Year Awards. He recently entered the radio hall of fame for his immense contribution to radio.

Positive Reviews from Customers Remind Us Why Securus Technologies Is a Premium Communication Service Provider in the Prison Industry

Securus Technologies’ reputation as a leading provider of criminal justice technology solutions to various prisons in the U.S remains unmatched. The company’s unique ability to identify, prevent and solve crimes through technology has cemented its legacy for years to come. As a testament to their excellence, several prison officials have deemed it necessary to offer their honest feedback regarding Securus’ exemplary services. Drafted in the form of letters and emails, such information speaks volumes about the company’s commitment to making the incarceration environment a much better environment.

 

According to Rick Smith, Securus’ Chairman and CEO, the enterprise strives to develop cutting-edge products and services to help prevent or solve crimes, in the worst case scenario. Thousands of letters are received weekly which tremendously aids in the identification of corrupt officers within the department. However, the identities of informant have been withheld due to security reasons.

 

Customer Feedback on How the Company’s Technology Has Assisted in Solving Crime

 

  • Several customers provided urgent assistance on a pending case by expediting the issuance of a search warrant on an identified corrupt official. Through the information, the prison management arrested the culprit for prosecution sooner rather than later.
  • Calls made to the penitentiary provided crucial evidence regarding drug trafficking, suspicious financial transactions, alcohol abuse and much more illegal activities conducted among inmates. As such, numerous illegal operations have been dealt a crushing blow.
  • Alternatively, users have hailed Securus’ revolutionary services by facilitating constant communication between loved ones. Additionally, the incarceration environment has come in handy while improving public safety within the correctional service industry.
  • Through the system, Securus has been at the forefront in monitoring and thwarting the entry of contraband into the facility.
  • Through the investigative tools at the enterprise’s disposal, officials have identified various cases of harassment filed by aggrieved inmates. Additionally, the prison management has utilized every asset at their disposal to strengthen security measures.

 

Sam Tabar Leads An Adventurous Life In Investments With A Focus On Nature

Sam Tabar, the General Partner and Chief Operating Officer of Full Cycle Fund LLC, is known for an adventurous life in investments with a focus on nature. He worked with various industries and firms with deeper industrial knowledge in various sectors. Sam is also a reputed attorney based in New York City, and he equally spends time in his legal career and fund management industry.

He has greater regards to nature, and Full Cycle Fund particularly investing on projects that address municipal solid waste, low carbon energy, global climate change, etc. The firm visions cost-effective and clean energy that can benefit the Earth.

Sam has more than 15 years of experience both as an attorney and as an investor. He started his career with Skadden, Arps, Slater, Meager & Flom LLP as an Associate in 2001.

After three years Sam Tabar joined SPARX Group as its Managing Director and took care of its business operations in the major financial centers such as Hong Kong, London, Tokyo, and New York. During the period, he worked on a $2 billion hedge fund and managed all its facets from investor relations to global marketing. Learn more about Sam Tabar: https://www.facebook.com/samtabar11

Sam was also instrumental in designing customized marketing plans that could help the firm to capitalize the institutional investors. Additionally, Sam helped the firm to raise $1.2 billion for the firm as assets and helped it to index the list of potential qualified investors.

Later, he joined Bank of America Merrill Lynch as the Head of Capital Strategy. During the period Sam Tabar counseled the hedge fund customers of the firm and offered a number of options including funds of funds, pensions, foundations, endowments, etc., to institutional investors.

He also managed the entire capital allocation between customers and fund managers. Later, Sam joined the legal firm Schulte Roth & Zabel LLP, New York, as Senior Associate. He invested in start-up firms like Verboten and Thinx along with real estate.

Sam completed his Bachelor of Arts from the University of Oxford and did his Master’s in Law from Columbia Law School. During the period, he was the editor of Business Law Journal at Columbia Law School.

Read more:

Sam Tabar: A Shining Financial and Legal Mind

Norman Pattiz Announces Results of Edison Research Studies

Norman Pattiz, the founder of PodcastOne, is announcing the results of Edison Research about their brand lift studies. The research was done on the results of partnership with five major national advertising brands in five different categories.

This was the first pre and post studies on how brand awareness was reached by advertising on a podcast network. A lot of success was achieved by these brands’ advertising efforts on products, including intent to purchase from them, the ability to recall messages, and brand recognition, recall and awareness. Norman Pattiz is announcing this in junction with Tom Webster, the Edison Research VP of Strategy.

Here’s what the results came up with. Before the advertising campaign, only seven percent of listeners recalled the name of a brand of a certain grocery shopping chain. However, after the campaigns were done, over sixty percent of listeners were able to recall that brand.

Now let’s move on to product awareness, and how much it improved from before to after the campaigns. For financial services products, product awareness increased by forty seven percent! For an auto market, it increased by thirty seven percent! For a lawn and garden product, it increased by twenty four percent!

Now let’s move on the a specific message of each brand that was in the study, and how much the awareness of that message increased from before to after. Learn more about Norman Pattiz: http://labusinessjournal.com/news/2015/aug/16/radio-turns-ear-demand/

For the restaurant market, it increased by a whopping seventy six percent! For the auto industry, it increased by sixty percent! Now let’s move on to how likely people were to purchase a product after hearing the ads.

For a lawn and garden product, it went up from sixteen percent to twenty two percent who said they were very likely to purchase the product! For the auto market, over one third said they had a favorable opinion after the campaigns, which is up from eighteen percent before the advertising campaign!

Norman Pattiz is the founder of Podcastone. He is also the founder of Westwood One, which is a known radio giant. It manages some of the biggest names in the industry, and he has over forty years of experience in broadcasting.

He was inducted into the National Radio Hall of Fame. Norman Pattiz was awarded the Giants of Broadcasting Award from the Library of American Broadcasting. He was also appointed by both President Bush and Clinton to serve on the Broadcasting Board of Governors of the United States of America.

Nabors Industries And Anthony Petrello, CEO

Nabors Industries is an oil and gas-drilling company with revenues of over $3 billion annually. Founded in 1968 as Anglo Energy, this company has been a world leader in its industry for 50 years.

Nabors Industries is headquartered in Bermuda, and operates all over the world. This company provides a whole host of services, from offshore oil drilling to onshore well-servicing. Nabors Industries is also involved in manufacturing of rig-related equipment.

As CEO of such a big enterprise, Anthony Petrello has a lot on his plate. Petrello has been with the company for over 20 years. He became a President in 1992 and was named CEO in 2011. In today’s world of job-hopping, his longevity with the firm is remarkable.

This is especially true because Petrello is one of the brightest men of his generation. He holds 3 degrees from Harvard and Yale University. His insights are highly sought after, and he sits on the board of other corporations including Stewart & Stevenson LLC and Hilcorp Energy Company.

Petrello does make time for things other than business, though. He and his wife, Cynthia Petrello, sponsor the Houston Grand Opera, and donate generously to the Texas Medical Center. Petrello truly believes that making a contribution, whether in business or in the community, is the key to success.

The L.A. Kabbalah Centre Instructs Members to Lead a Better Life

Millions of people around the world are uninterested in structured religion, so many turns to Kabbalah. Kabbalah is not a religion, but it is an ancient spiritual wisdom that dates back centuries to when the Jewish Faith was originated. Kabbalah was only practised by rabbis and high priests for thousands of years, but in 1922, Rav Ashtag founded the first Kabbalah Centre in Israel, and this opened the ancient wisdom to anyone who was interested.

Today, there are Kabbalah Centres in over 40 cities around the world, and the Centres are open to everyone. Kabbalah Centres provide a place for members to meet and attend classes, meditations that are held daily and monthly dinners for fellowship. One significant principle of Kabbalah includes giving, so volunteering events for the community are held every month.

The Centre in L.A. is the largest Centre, and it also streams the online Kabbalah Centre, which is viewed by millions. Instruction and videos are available 24 hours a day, as well as events, conferences, and seminars from all the Centres.

Many non-Jewish celebrities are members of the L.A. Centre including Paris Hilton, Madonna, and Brittany Spears. They regularly attend the Centre because they all agree that by attending, the chaos and stress that comes with their lifestyle is reduced by 80 percent. Madonna has been a member for over a decade, and she has donated three Centres in the spirit of giving. Elizabeth Taylor and Sammy Davis Jr. were long-standing members of the L.A. Centre.

Kabbalah is the study of the universe and how man exists in it, and it is not studied like a book. Rather the principles are studied and applied to situations in the student’s life. Joy is the main principle and Kabbalahists believe that joy is in everyone. For more information, go to Kabbalah.com.