Norman Pattiz Announces Results of Edison Research Studies

Norman Pattiz, the founder of PodcastOne, is announcing the results of Edison Research about their brand lift studies. The research was done on the results of partnership with five major national advertising brands in five different categories.

This was the first pre and post studies on how brand awareness was reached by advertising on a podcast network. A lot of success was achieved by these brands’ advertising efforts on products, including intent to purchase from them, the ability to recall messages, and brand recognition, recall and awareness. Norman Pattiz is announcing this in junction with Tom Webster, the Edison Research VP of Strategy.

Here’s what the results came up with. Before the advertising campaign, only seven percent of listeners recalled the name of a brand of a certain grocery shopping chain. However, after the campaigns were done, over sixty percent of listeners were able to recall that brand.

Now let’s move on to product awareness, and how much it improved from before to after the campaigns. For financial services products, product awareness increased by forty seven percent! For an auto market, it increased by thirty seven percent! For a lawn and garden product, it increased by twenty four percent!

Now let’s move on the a specific message of each brand that was in the study, and how much the awareness of that message increased from before to after. Learn more about Norman Pattiz:

For the restaurant market, it increased by a whopping seventy six percent! For the auto industry, it increased by sixty percent! Now let’s move on to how likely people were to purchase a product after hearing the ads.

For a lawn and garden product, it went up from sixteen percent to twenty two percent who said they were very likely to purchase the product! For the auto market, over one third said they had a favorable opinion after the campaigns, which is up from eighteen percent before the advertising campaign!

Norman Pattiz is the founder of Podcastone. He is also the founder of Westwood One, which is a known radio giant. It manages some of the biggest names in the industry, and he has over forty years of experience in broadcasting.

He was inducted into the National Radio Hall of Fame. Norman Pattiz was awarded the Giants of Broadcasting Award from the Library of American Broadcasting. He was also appointed by both President Bush and Clinton to serve on the Broadcasting Board of Governors of the United States of America.

Nabors Industries And Anthony Petrello, CEO

Nabors Industries is an oil and gas-drilling company with revenues of over $3 billion annually. Founded in 1968 as Anglo Energy, this company has been a world leader in its industry for 50 years.

Nabors Industries is headquartered in Bermuda, and operates all over the world. This company provides a whole host of services, from offshore oil drilling to onshore well-servicing. Nabors Industries is also involved in manufacturing of rig-related equipment.

As CEO of such a big enterprise, Anthony Petrello has a lot on his plate. Petrello has been with the company for over 20 years. He became a President in 1992 and was named CEO in 2011. In today’s world of job-hopping, his longevity with the firm is remarkable.

This is especially true because Petrello is one of the brightest men of his generation. He holds 3 degrees from Harvard and Yale University. His insights are highly sought after, and he sits on the board of other corporations including Stewart & Stevenson LLC and Hilcorp Energy Company.

Petrello does make time for things other than business, though. He and his wife, Cynthia Petrello, sponsor the Houston Grand Opera, and donate generously to the Texas Medical Center. Petrello truly believes that making a contribution, whether in business or in the community, is the key to success.