Innovative marketing strategies have made their way into the broadcasting industry. The conventional radio broadcasting programs have served in this market for many years. Little progress had been achieved in the sector until in 2012 when Norman Pattiz developed PodcastOne. The platform functions as a digital on-demand system for audio products. Pattiz is quick to note the value of hard work, motivation and work engagement in driving success. His entrepreneurship ventures are notable from Westwood One where under his leadership, the company soared to be the greatest radio network in the US. In 2010, he continued to make his footprint in the industry and created Courtside Entertainment Group which is phenomenon participant in the broadcasting industry.
Before these achievements, Pattiz had been awarded a seat on the Broadcasting Board of Governors by Presidents Bush and Clinton. One of his most remarkable achievements is developing the idea to host Arabic television and radio services. These services were intended for the Middle East countries and also featured a Farsi broadcasting service for Iranians. Weekly, these programs chart over 40 million listeners. He was instated in the National Radio Hall of Fame by 2009 in recognition for his contribution to the industry. Library of American Broadcasting later awarded him the Giants of Broadcasting Award.
PodcastOne has featured numerous marketing materials targeting the millions of subscribers on the channel. Being an on-demand audio platform, the quality of products on the platform is exceedingly high. Edison Research in conjunction with PodcastOne studied five consumer brands in pre- and post-launching marketing campaigns with the platform. Edison Research is an authority in research pertaining podcasting space and teaming up with a leading provider promised accurate results. The study featured different brand marketing motivations such as advertising and experimentation. The study focused on exploring intent of purchase, brand and message recall.
By following up three separate studies, Edison Research successfully investigated the hypothesis parameters on how podcast marketing via PodcastOne affected audience reception. The study found that podcast received by the audience increased their willingness to engage a brand. Further, the study demonstrated that a brand message response is significantly high among podcast audience. Statistics showed that the product awareness for the five company brands increased significantly during the study’s duration. Importantly, positive improvements in the market reception of the brands were noted in the post-study surveys. For instance, aftermath products gained popularity from brand messages.
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Have you ever heard of the superb and magnificent Samuel Strauch from Miami, Florida? Well he is a real estate investor in the greater south Miami part of Florida as well some parts of Latin America. Strauch is known for being deeply active in various restaurant and internet businesses with other side ventures.
The 38 year-old is an awesome photography and art enthusiast that he has his own collection of art and amazing photographs. He goes to auctions to look at magnificent pieces of art and talk about them when he goes to these events.
Success does not come easy when it came for starting a business and making it thrive. Strauch had to start from the bottom and acquire his education to pursue his dream in whatever venture he chooses. From 1991-1994, Strauch acquired his Bachelor of Arts in International Business from Hofstra University. He was always indubitably a smart and persistent student during school. Samuel Strauch would always ask a question on a class material, whether he was confused or did not simply understand because he wanted to make sure he can obtain the highest grade possible in every single class he was enrolled in. Samuel Strauch would always participate in class discussions which greatly helped him to gain news skills such as taking notes and talking in front of an audience.
With new skills acquired by going through college, he decided to continue his education because he knew that education is the key to success in this world. Strauch went to Erasmus University Rotterdam for his Bachelor of Arts in International Finance and marketing. He was expanding his skills even more that he ultimately attended Harvard University for his Bachelor of Arts in Executive Education in Real Estate and Capital Markets. He started working in banking but immediately started his own real estate business in 2002 known as Metrik Real Estate where he successfully started having clients from his previous years in college and internships. His platform successfully demonstrated the needed actions of acquisitions, equity sourcing, management and development. At the end of the day, his company Metrik Real Estate was able to start a project from the ground up and successfully demonstrated to his clients and the world.
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Nabors Industries is an oil and gas-drilling company with revenues of over $3 billion annually. Founded in 1968 as Anglo Energy, this company has been a world leader in its industry for 50 years.
Nabors Industries is headquartered in Bermuda, and operates all over the world. This company provides a whole host of services, from offshore oil drilling to onshore well-servicing. Nabors Industries is also involved in manufacturing of rig-related equipment.
As CEO of such a big enterprise, Anthony Petrello has a lot on his plate. Petrello has been with the company for over 20 years. He became a President in 1992 and was named CEO in 2011. In today’s world of job-hopping, his longevity with the firm is remarkable.
This is especially true because Petrello is one of the brightest men of his generation. He holds 3 degrees from Harvard and Yale University. His insights are highly sought after, and he sits on the board of other corporations including Stewart & Stevenson LLC and Hilcorp Energy Company.
Petrello does make time for things other than business, though. He and his wife, Cynthia Petrello, sponsor the Houston Grand Opera, and donate generously to the Texas Medical Center. Petrello truly believes that making a contribution, whether in business or in the community, is the key to success.