Norman Pattiz, the founder of PodcastOne, is announcing the results of Edison Research about their brand lift studies. The research was done on the results of partnership with five major national advertising brands in five different categories.
This was the first pre and post studies on how brand awareness was reached by advertising on a podcast network. A lot of success was achieved by these brands’ advertising efforts on products, including intent to purchase from them, the ability to recall messages, and brand recognition, recall and awareness. Norman Pattiz is announcing this in junction with Tom Webster, the Edison Research VP of Strategy.
Here’s what the results came up with. Before the advertising campaign, only seven percent of listeners recalled the name of a brand of a certain grocery shopping chain. However, after the campaigns were done, over sixty percent of listeners were able to recall that brand.
Now let’s move on to product awareness, and how much it improved from before to after the campaigns. For financial services products, product awareness increased by forty seven percent! For an auto market, it increased by thirty seven percent! For a lawn and garden product, it increased by twenty four percent!
Now let’s move on the a specific message of each brand that was in the study, and how much the awareness of that message increased from before to after. Learn more about Norman Pattiz: http://labusinessjournal.com/news/2015/aug/16/radio-turns-ear-demand/
For the restaurant market, it increased by a whopping seventy six percent! For the auto industry, it increased by sixty percent! Now let’s move on to how likely people were to purchase a product after hearing the ads.
For a lawn and garden product, it went up from sixteen percent to twenty two percent who said they were very likely to purchase the product! For the auto market, over one third said they had a favorable opinion after the campaigns, which is up from eighteen percent before the advertising campaign!
Norman Pattiz is the founder of Podcastone. He is also the founder of Westwood One, which is a known radio giant. It manages some of the biggest names in the industry, and he has over forty years of experience in broadcasting.
He was inducted into the National Radio Hall of Fame. Norman Pattiz was awarded the Giants of Broadcasting Award from the Library of American Broadcasting. He was also appointed by both President Bush and Clinton to serve on the Broadcasting Board of Governors of the United States of America.