Norman Pattiz Announces Results of Edison Research Studies

Norman Pattiz, the founder of PodcastOne, is announcing the results of Edison Research about their brand lift studies. The research was done on the results of partnership with five major national advertising brands in five different categories.

This was the first pre and post studies on how brand awareness was reached by advertising on a podcast network. A lot of success was achieved by these brands’ advertising efforts on products, including intent to purchase from them, the ability to recall messages, and brand recognition, recall and awareness. Norman Pattiz is announcing this in junction with Tom Webster, the Edison Research VP of Strategy.

Here’s what the results came up with. Before the advertising campaign, only seven percent of listeners recalled the name of a brand of a certain grocery shopping chain. However, after the campaigns were done, over sixty percent of listeners were able to recall that brand.

Now let’s move on to product awareness, and how much it improved from before to after the campaigns. For financial services products, product awareness increased by forty seven percent! For an auto market, it increased by thirty seven percent! For a lawn and garden product, it increased by twenty four percent!

Now let’s move on the a specific message of each brand that was in the study, and how much the awareness of that message increased from before to after. Learn more about Norman Pattiz: http://labusinessjournal.com/news/2015/aug/16/radio-turns-ear-demand/

For the restaurant market, it increased by a whopping seventy six percent! For the auto industry, it increased by sixty percent! Now let’s move on to how likely people were to purchase a product after hearing the ads.

For a lawn and garden product, it went up from sixteen percent to twenty two percent who said they were very likely to purchase the product! For the auto market, over one third said they had a favorable opinion after the campaigns, which is up from eighteen percent before the advertising campaign!

Norman Pattiz is the founder of Podcastone. He is also the founder of Westwood One, which is a known radio giant. It manages some of the biggest names in the industry, and he has over forty years of experience in broadcasting.

He was inducted into the National Radio Hall of Fame. Norman Pattiz was awarded the Giants of Broadcasting Award from the Library of American Broadcasting. He was also appointed by both President Bush and Clinton to serve on the Broadcasting Board of Governors of the United States of America.

Nabors Industries And Anthony Petrello, CEO

Nabors Industries is an oil and gas-drilling company with revenues of over $3 billion annually. Founded in 1968 as Anglo Energy, this company has been a world leader in its industry for 50 years.

Nabors Industries is headquartered in Bermuda, and operates all over the world. This company provides a whole host of services, from offshore oil drilling to onshore well-servicing. Nabors Industries is also involved in manufacturing of rig-related equipment.

As CEO of such a big enterprise, Anthony Petrello has a lot on his plate. Petrello has been with the company for over 20 years. He became a President in 1992 and was named CEO in 2011. In today’s world of job-hopping, his longevity with the firm is remarkable.

This is especially true because Petrello is one of the brightest men of his generation. He holds 3 degrees from Harvard and Yale University. His insights are highly sought after, and he sits on the board of other corporations including Stewart & Stevenson LLC and Hilcorp Energy Company.

Petrello does make time for things other than business, though. He and his wife, Cynthia Petrello, sponsor the Houston Grand Opera, and donate generously to the Texas Medical Center. Petrello truly believes that making a contribution, whether in business or in the community, is the key to success.

The L.A. Kabbalah Centre Instructs Members to Lead a Better Life

Millions of people around the world are uninterested in structured religion, so many turns to Kabbalah. Kabbalah is not a religion, but it is an ancient spiritual wisdom that dates back centuries to when the Jewish Faith was originated. Kabbalah was only practised by rabbis and high priests for thousands of years, but in 1922, Rav Ashtag founded the first Kabbalah Centre in Israel, and this opened the ancient wisdom to anyone who was interested.

Today, there are Kabbalah Centres in over 40 cities around the world, and the Centres are open to everyone. Kabbalah Centres provide a place for members to meet and attend classes, meditations that are held daily and monthly dinners for fellowship. One significant principle of Kabbalah includes giving, so volunteering events for the community are held every month.

The Centre in L.A. is the largest Centre, and it also streams the online Kabbalah Centre, which is viewed by millions. Instruction and videos are available 24 hours a day, as well as events, conferences, and seminars from all the Centres.

Many non-Jewish celebrities are members of the L.A. Centre including Paris Hilton, Madonna, and Brittany Spears. They regularly attend the Centre because they all agree that by attending, the chaos and stress that comes with their lifestyle is reduced by 80 percent. Madonna has been a member for over a decade, and she has donated three Centres in the spirit of giving. Elizabeth Taylor and Sammy Davis Jr. were long-standing members of the L.A. Centre.

Kabbalah is the study of the universe and how man exists in it, and it is not studied like a book. Rather the principles are studied and applied to situations in the student’s life. Joy is the main principle and Kabbalahists believe that joy is in everyone. For more information, go to Kabbalah.com.